In complex organizational environments, decision-makers face two linked challenges: 1) understanding the underlying factors that will shape future outcomes, and 2) quantifying the uncertainty around them.
Decomposition and scenario analysis give you the structure to understand unfolding dynamics and what signals drive them. Crowdsourced forecasting gives you a way to measure and assign probabilities to those signals. Bringing these methods together turns fuzzy intuition into clear, actionable foresight.
In earlier articles, we explored how decomposition breaks down a complex future-facing question into key drivers and observable indicators. Scenario analysis then takes these drivers and imagines a range of plausible futures, helping teams think expansively about uncertainty. This combination of techniques provides essential structure and context, but not probabilities. Without knowing how likely each future is, organizations risk planning for the wrong outcome.
Forecasting fills that gap. It transforms the qualitative understanding of drivers and scenarios into hard probabilities. This allows organizations to focus attention and resources on the most probable futures.
For example, a company might identify regulatory changes as a key driver,
and use forecasting to estimate the likelihood that new export restrictions
will actually be enacted within the next two years. This turns scenario
planning from a brainstorming exercise into a decision-making tool.
Forecasting is best understood as one key step in the overall forecasting “cycle” that includes strategic goal-setting, decomposition, scenario analysis, AI monitoring, and forecasting.
The process is inherently iterative: as new information emerges and forecasts are updated, organizations can revisit their decomposition and scenario analysis, refining their understanding and improving their predictions over time. This cycle of continuous learning ensures that forecasts remain relevant and robust as events change and new information emerges.
To illustrate how forecasting integrates with decomposition and scenarios in practice, let's walk through our example of a global technology company evaluating European geopolitical risks that could disrupt its operations and competitiveness.
1. Select a forecast question |
Let's suppose you've already run a Decomposition in ARC on your overall strategic question to identify key drivers and measurable indicators. You also ran Scenarios to understand the possible futures. Next, you use the Crowdsource Forecasts capability in ARC to create and prioritize forecast questions based on your decomposition analysis, such as "Will a major European country (Germany, France, or the UK) introduce new legislation restricting the export of advanced semiconductor technology to non-EU countries by 31 December 2026?" |
2. Invite a diverse set of forecasters |
After creating your forecast questions, you invite experts and other colleagues to submit probabilistic forecasts, ensuring you have a diverse cross-section of colleagues. You invite colleagues from legal affairs, government relations, European operations managers, and business development to capture different perspectives. This helps to avoid groupthink, mitigate individual biases, and uncover blind spots. |
3. Collect and view consensus forecasts and rationales |
As forecasters respond, you're able to see all submissions in ARC’s Crowdsource Forecasts tab. You employ best practices for reviewing, updating, and incorporating forecasts into your analysis, including: Review rationales to identify contrarian perspectives: You and your team deliberately look for viewpoints that contradict the prevailing logic or consensus. Qualitative rationales accompanying the forecasts revealed that some colleagues warned of a specific operational risk that otherwise would have been overlooked. Embrace iteration: You regularly remind peers to submit updated forecasts in ARC, you compare forecasts to actual policy developments, learn from discrepancies, and refine your overall analysis. Incorporate forecasts into regular decision cycles: Rather than treating this as a one-off exercise, the company establishes a regular cadence for reporting forecasting results to leadership and key decision-makers. The company proactively adjusts procurement strategies and supplier relationships based on evolving probability estimates, making forecasting a routine part of their planning process. |
4. Update forecasts |
Forecasters can use the same forecast question link to submit new forecasts as new information emerges, time passes, and their judgement changes. This ensures that the process stays current and up-to-date. |
A growing body of research shows that aggregating forecasts from diverse individuals ("crowd forecasting") can dramatically improve accuracy and reduce bias. A landmark example is the Aggregative Contingent Estimation (ACE) Program, sponsored by the Intelligence Advanced Research Projects Activity (IARPA). In ACE’s multi-year forecasting tournament, teams of researchers and thousands of participants competed to predict global events, ranging from geopolitical shifts to leadership changes. The Good Judgment Project, led by Philip Tetlock and Barbara Mellers, decisively outperformed both other research teams and the U.S. intelligence community’s own benchmarks. This demonstrated that well-structured crowd forecasting can deliver more accurate and timely intelligence than traditional expert analysis.
Crowd forecasting works because it harnesses a wide range of perspectives, experiences, and information sources. When managed effectively, this diversity leads to more reliable predictions, as errors and biases tend to cancel each other out.
Key findings from the literature include:
When your team is providing forecasts for your analysis, and as you begin to forecast yourself, consider some tips to help reduce bias and increase accuracy:
With these techniques, you can greatly improve your forecasting accuracy and contribute to your organization’s strategic and operational planning. Integrating forecasting with decomposition and scenario analysis will further equip your organization to move beyond intuition or outdated expert-based modes of forecasting, enabling your team to quantify uncertainty, prioritize actions, and respond dynamically to changing circumstances.
Sources:
Sarah Scoles, “Psychology of Intelligence Analysis” (Popular Science, 2023).
Kim Armstrong, “Crowding Out Falsehoods” (Association for Psychological Science, 2024).
Achal Bassamboo et al., “The Wisdom of Crowds in Operations: Forecasting Using Prediction Markets” (Harvard Business School, 2019).
Cultivate Labs,“Royal Dutch Shell Case Study”, accessed 2025.
“Crowd forecasting infectious disease outbreaks: how John Hopkins leveraged the wisdom of crowds” (smarter together, 2024).
Philip Tetlock and Dan Gardner, “Superforecasting: The Art and Science of Prediction” (Crown, 2016).
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